Logo design and store sign
Mel Leaman Free Clinic / non-profit organization
| Logo, stationary, store sign | AAF SWVA CREATEATHON - Oct 2015
Mel Leaman Free Clinic is a local clinic in Marion, VA, and committed to provide and improve the health care services available to the low-income uninsured in Smyth, Grayson, and Washington counties. Their mission is met by providing free medical care and regular health visits to low-income, uninsured residents who cannot afford private pay care.
|| ROLE: Graphic Designer || TASK: Create a new logo to represent Mel Leaman Free Clinic with a friendly and welcoming feel in 24 hours || GOAL: Drive awareness of their free services and invite more patients to the clinic || TIMELINE: Feb 24-25, 2018 || CLIENT: Mel Leaman Free Clinic ||
Though the client liked their color theme of Orange and Blue, they wanted the Mel Leaman logo to have a more friendly, modern, and welcoming feel while maintaining the medical presence as a clinic.
The logo was designed to highlight the humanity involved in the clinic’s public service — while quickly giving the viewer a feeling of warmth, care, compassion, and trust. It has a hand-made textured and enhances its genuineness. The complementary colors and font work well together to achieve establish these feelings at first glance and provides a solid foundation for branding.